Apple is about to drop a storm on September 9. This is not just another tech event. This is the Apple event of the year. The stakes are higher, the rumors are hotter, and the expectations are insane. You know Apple never shows up without fireworks. This year, the fireworks look like iPhones, Watches, AirPods, and maybe something we didn’t even expect.

Mark the date. September 9 at 10 a.m. Pacific Time. You’ll want to be tuned in, because Apple is calling this event “Awe Dropping.” That’s bold, even for Apple. But when you hear what’s coming, you’ll understand why the hype feels deserved.

Here are a few things we can expect from the September 9 Apple Event:

 

 

iPhone 17 Air – The Thinnest iPhone Ever

Apple is rewriting the rulebook with the iPhone 17 Air. This thing isn’t slim. It’s razor-thin. At just 5.5mm, the iPhone 17 Air will be Apple’s thinnest phone yet. That’s over 2mm thinner than the iPhone 16. This isn’t evolution. This is reinvention.

You’re getting a 6.6-inch LTPO OLED display with ProMotion support. That means buttery smooth 120Hz refresh rates for everyone, not just Pro users. Apple has finally leveled the playing field. Scrolling, gaming, and video playback will feel lightning quick.

The camera? A single 48MP rear shooter with a pill-shaped horizontal bump. Simple but powerful. Add a 24MP front-facing lens, and your selfies just got sharper than ever. It’s a camera setup that screams efficiency and elegance at the same time.

The iPhone 17 Air runs on the new A19 chip paired with 12GB RAM. Expect insane speed, crazy efficiency, and better thermal performance thanks to vapor chamber cooling. Apple trimmed down the body, but not the brains.

The downside? A smaller 2800mAh battery. But don’t panic. Apple’s efficiency gains from the A19 and modem tweaks will keep you powered longer than expected. Still, this phone is for people who crave design over brute force. And if you’re one of them, you’ll want to buy it the moment it drops at iTey Store.

 

iPhone 17 Pro – Power Meets Durability

The iPhone 17 Pro isn’t chasing thinness. It’s chasing toughness. Apple is moving from titanium to aluminum for the frame. Sounds like a downgrade? Not really. Aluminum is lighter, more durable under stress, and better at heat dissipation. That means fewer complaints about overheating and fewer chances of a cracked back.

The new half-glass, half-aluminum design feels fresh and bold. The lower two-thirds will have glass for MagSafe. The upper section is pure aluminum for strength. Expect a more durable, more resilient phone without losing Apple’s design language.

The horizontal camera bump stretches across the back like a bar of authority. Three 48MP lenses sit in formation. Rumors point to 8x optical zoom on the telephoto lens. Imagine capturing distant details with precision you never thought possible.

The Pro models also get Apple’s most advanced battery yet. The Pro Max is tipped to carry the largest iPhone battery in history. Pair that with 25W Qi 2.2 wireless charging and you’ve got speed and endurance. Reverse charging for AirPods and Watches might finally debut.

The A19 Pro chip powers everything with unmatched efficiency. Add 12GB RAM, and multitasking becomes effortless. If you demand maximum performance, the iPhone 17 Pro is your battlefield weapon. And yes, you can grab it first from iTey Store Nairobi.

 

iPhone 17 – The Standard Gets Smarter

Apple hasn’t ignored the base iPhone 17. This year, the regular model gets a bigger 6.3-inch display. Slimmer bezels bring it closer to the Pro’s design. And for the first time, ProMotion refresh rates could come standard. That means smooth visuals for everyone, no compromises.

The A19 chip ensures speed, efficiency, and cooler performance. Apple has worked on vapor chamber cooling even for the base model. You won’t deal with overheating, even during intense gaming sessions.

Cameras? A dual-lens 48MP setup with an upgraded 24MP selfie shooter. Not groundbreaking, but still a massive leap for the standard iPhone crowd. It’s built for users who want performance without going full Pro.

Color choices include black, steel gray, purple, green, white, and light blue. It’s vibrant, classy, and appeals to every personality.

The iPhone 17 is the iPhone for most people. It’s balanced, powerful, and ready to serve. If you want smart value, this is your call. And when you’re ready, iTey Store Nairobi will have it waiting.

 

Apple Watch Ultra 3 – Rugged Redefined

The Apple Watch Ultra 3 is getting serious upgrades. It’s not about looks. It’s about power. You’ll get a bigger display with sharper resolution thanks to slimmer bezels. It’s tough, bold, and built for extreme conditions.

Inside sits the S11 chip. Performance remains similar to the S9, but efficiency gets better. That frees up more space for battery and sensors.

Here’s where it gets interesting. The Ultra 3 could be Apple’s first watch with satellite connectivity. Imagine sending texts or SOS calls with no Wi-Fi or cellular. That’s a game-changer for explorers and athletes.

Blood pressure monitoring might debut too, though limited to tracking trends instead of exact numbers. Even then, this health feature could save lives. Combine that with 5G RedCap chips, faster charging, and new materials, and you have the most advanced Apple Watch ever.

If you’re a performance-driven athlete or a tech enthusiast, you’ll want this watch on day one. And yes, iTey Store will deliver it straight to your wrist.

 

Apple Watch Series 11 – Smarter Everyday Tech

Not everyone needs an Ultra. The Apple Watch Series 11 is perfect for everyday life. It brings the same S11 chip, brighter display, and 5G RedCap connectivity. That means faster performance, better health tracking, and smoother integration with your iPhone.

Blood pressure trend tracking could also arrive here. Add improved sensors, and you get a powerful health companion. It’s slimmer, lighter, and still stylish.

Apple is introducing new color options and updated bands. That gives you more ways to personalize your style. If you’ve been waiting for a practical upgrade, this is the year. And the Series 11 will be on sale at iTey Store Nairobi.

 

AirPods Pro 3 – Smarter Sound

AirPods Pro 3 are stepping into a new era. Apple is expected to shrink the case, make it sleeker, and improve portability. The earbuds themselves may see subtle design tweaks.

The real upgrades lie inside. A new chip will improve sound clarity, boost Active Noise Cancellation, and optimize battery efficiency. Expect audio that feels sharper, deeper, and more immersive.

New sensors could track heart rate during workouts and even measure temperature. Imagine your earbuds doubling as health monitors. That’s innovation you’ll actually use.

Apple is also rumored to be working on real-time translation features. That means your AirPods could translate conversations on the fly. If that feature lands, it will change how we travel and communicate.

Get ready, because AirPods Pro 3 will redefine wireless sound. And when they hit shelves, you’ll want to buy yours at iTey Store.

 

Cases, Accessories, and Software

Apple never forgets the extras. This year, you’ll see new Qi 2.2 wireless chargers delivering 25W speeds. That’s a massive upgrade for third-party accessories.

The FineWoven case disaster is behind us. Apple is bringing “TechWoven” cases, tougher and more durable than before. Expect designs built for style and endurance.

On the software front, iOS 26, iPadOS 26, macOS Tahoe, and watchOS 26 are rolling out. These updates will tie the entire Apple ecosystem together. And the release candidates will go live right after the event.

 

Buy Apple’s Latest Products in Kenya at iTey Store in Nairobi

Apple’s September 9 event is not just another keynote. It’s a revolution across iPhones, Watches, AirPods, and more. Every product screams power, design, and innovation.

If you’re already feeling the itch to upgrade, don’t wait. Get ready to buy your new iPhone 17, Apple Watch, or AirPods Pro 3 from iTey Store in Nairobi. We’ll have the latest Apple gear ready for you the moment it launches.

Stay tuned, because Apple’s about to drop the future. And when it does, iTey Store will be your first stop.